Side by side, they really do look nearly identical.
Pocky is a Japanese snack that Glico first sold in 1966. http://pocky.jp/ Pocky are stick-shaped biscuits covered in chocolate cream.
Pepero is a South Korean treat made by Lotte since 1983. http://www.pepero.co.kr/ Pepero Day is 11/11, when South Koreans give Pepero to their friends and family.
Maybe I'm a traditionalist, but I prefer Pocky to it's imitator, Pepero. Mmm. Almond Crush Pocky.
eww..Strawberry cream covered Pocky.
Mild Chocolate on Chocolate Pocky.
Chocolate on Chocolate Pocky.